Calling All Ford Racing Fans...

FORD POWERS UP CONNECTION WITH ENTHUSIASTS WITH LAUNCH OF WWW.FORDPERFORMANCE.COM WEBSITE

Ford Racing has launched an all-new website, www.FordPerformance.com, that puts a face and a place on Ford Motor Company's connection to enthusiast clubs and the performance aftermarket. The Ford Performance Group is centered on a web portal that helps facilitate a more interactive relationship between Ford and its past, present and future performance customers.

"We recognize the important role that Ford loyalists play in raising consumer awareness of Ford Motor Company," noted Jamie Allison, Manager, Ford Racing Performance Group, "and performance enthusiasts tend to be the most passionate, active and influential customers of all. This new web-based asset allows us to consolidate our communications with them under one virtual roof. It will also enhance our all-important relationships with Ford-based clubs, coordinate our contact with Ford-centered events and help showcase the exciting new performance offerings from Ford – all in one place.

In fact, just like we'd done with Bullitt, we plan to keep www.FordPerformance.com on the inside track for information supporting the launch of the next-generation Mustang."
Visitors to www.FordPerformance.com will find a host of enthusiast content, including:
*Regular feature stories about Ford-based clubs, members, events and products
*Ford-oriented enthusiast club and membership info, with links to club sites
*A Ford performance vehicles "heritage" archives section
*Ford Performance Info Center contact and merchandise information
*Portal to Ford Racing, Performance Parts and FordVehicles websites
*Exclusive Ford performance vehicle "deep-dive" info and photos