Ford's Initial Quality Tied with Toyota
DEARBORN, Mich. — After years of dominance from Japanese automakers, Ford has moved past Honda in initial vehicle quality rankings and is now in a statistical tie with Toyota at the top of the list, according to the 2009 U.S. Global Quality Research System study. "This is truly a significant accomplishment for us," stated Bennie Fowler, Ford group vice president of global quality. "Honda and Toyota have claimed bragging rights for years, but now we are seeing our hard work pay off. It's evident in study after study."
The GQRS survey measured 2009 model-year vehicles' initial quality in two categories: the number of things gone wrong and customer satisfaction with vehicle quality during the first three months of ownership. At 1,228 problems per 1,000 vehicles, Ford, Lincoln and Mercury models showed a 5-percent improvement in things gone wrong. Honda had 1,422 things go wrong per 1,000 vehicles, while Toyota was at 1,150. As far as customer satisfaction with vehicle quality, Ford came in at 79 percent, an improvement of 2 percent. This tied Honda and Toyota 's scores."Ford's commitment to quality is really paying off as they continue to rival Honda and Toyota on both initial quality and customer satisfaction with the quality," pointed out Donald Pietrowski, president of the RDA Group. "We are energized by the continuous improvement we are seeing on both initial vehicle quality and customer satisfaction," Fowler commented. "This survey validates the hard work and dedication to quality from Ford employees, suppliers and dealers," he added. "We will keep the momentum going as we strive to become the clear global quality leader."
The GQRS survey measured 2009 model-year vehicles' initial quality in two categories: the number of things gone wrong and customer satisfaction with vehicle quality during the first three months of ownership. At 1,228 problems per 1,000 vehicles, Ford, Lincoln and Mercury models showed a 5-percent improvement in things gone wrong. Honda had 1,422 things go wrong per 1,000 vehicles, while Toyota was at 1,150. As far as customer satisfaction with vehicle quality, Ford came in at 79 percent, an improvement of 2 percent. This tied Honda and Toyota 's scores."Ford's commitment to quality is really paying off as they continue to rival Honda and Toyota on both initial quality and customer satisfaction with the quality," pointed out Donald Pietrowski, president of the RDA Group. "We are energized by the continuous improvement we are seeing on both initial vehicle quality and customer satisfaction," Fowler commented. "This survey validates the hard work and dedication to quality from Ford employees, suppliers and dealers," he added. "We will keep the momentum going as we strive to become the clear global quality leader."
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